The SPRK Team
Geoffrey Marcus, Principal
Geoffrey Marcus has over 25 years of Senior Management Experience. Geoffrey has successfully co-founded multiple businesses, including the Context Summits alternative investment conference series and the events business for AlphaMetrix. Geoffrey has developed a proprietary 360-degree marketing strategy and has used it to develop revenue quickly in prior enterprises. The basic tenet is to use highly economic brand building tools combined with direct outreach. This approach maximizes each marketing dollar and builds revenue rapidly yet cost-effectively. Tools include targeted email outreach, guided voicemails, invitation marketing, social media and strategic events. Geoffrey began his career in PaineWebber’s Investment Banking Division. He has an MBA from Cornell and an AB from Princeton.
Derek Van Vliet, Principal
Derek Van Vliet has 15 years of Corporate Finance experience in Advisory and Equity Research. Derek’s advisory experience has included Project Financing/Advisory, Debt and Equity Capital Raising and Merger & Acquisitions. Derek was a Research Analyst at Citigroup/Salomon Smith Barney. Derek began his career in Investment Banking at Deutsche Morgan Grenfell. Derek has an MBA from Cornell and a BA from Duke.