Geoffrey Marcus, Principal
Geoffrey Marcus has over 25 years of Senior Management Experience. Geoffrey is the President and Co-Founder of Hanteras, LLC, a SaaS company focused on Event Management. He has successfully co-founded multiple including businesses, including the Context Summits alternative investment conference series and the events business for AlphaMetrix. Geoffrey has developed a proprietary 360-degree marketing strategy and has used it to develop revenue quickly in prior enterprises. The basic tenet is to use highly economic brand building tools combined with direct outreach. This approach maximizes each marketing dollar and builds revenue rapidly yet cost-effectively. Tools include targeted email outreach, guided voicemails, invitation marketing, social media and strategic events. Geoffrey began his career in PaineWebber’s Investment Banking Division. He has an MBA from Cornell and an AB from Princeton.